Wednesday, July 2, 2008

Stand Up to Cancer!

Stand Up To Cancer, a new initiative to raise philanthropic dollars for accelerating ground-breaking research, launched recently through a large collaboration uniting the major television networks, entertainment industry executives, celebrities and prominent leaders in cancer research and patient advocacy.

ABC, CBS and NBC will donate one hour of simultaneous commercial-free prime time for a nationally televised fund raising event to air on September 5, 2008 (8 pm EDT and PDT), aimed at rallying the public around the goal of ending cancer's reign as a leading cause of death.

In addition to the nationally televised network fundraising event, other key elements of the initiative include:

With both interactive applications and rich content, the SU2C website will foster an online community for everyone affected by cancer, utilizing the same approach as the televised special: it will move, educate and even entertain users. Features include: The Constellation: For a dollar donation or more, users can launch a star in honor of anyone who has received a cancer diagnosis.

The Stand: An interactive Facebook application to illustrate that the ‘cancer community' encompasses everyone and that we are all connected by this disease. SUTV: Features video segments rich in scientific and research information, as well as ones that confront the personal and human side of cancer's impact. SU2C Magazine: Offers seven sections of diverse content written by leading voices in every field.

Public Service Announcement (PSA) Campaign

A series of TV, radio and print PSAs featuring celebrities and members of the general public to mobilize support for the campaign will air and appear in publications.

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