Thought for the Day

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

Peter Drucker


This aphorism is so obvious and true, yet it is surprising how few companies can manage this simple task.

The best leukemia drugs out there not only work, but also fill a deep seated need that hematologists were all craving for - something that truly impacts the quality of their patients lives and makes everyone smile.

Cancer need not be about death and dying, sometimes therapies make a real difference too. The art of marketing in this context is about listening to the customers real needs and lining up what the product can do with those desires. Then you have a winning product and happy customers.

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